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Web design & local SEO for service businesses

Good at your work?
Let’s get you found.

Custom websites, local SEO and useful job content for local service businesses. We connect your online presence with the work you do.

  1. 1Need
  2. 2Project
  3. 3Contact

How can we help?

Tell us what you’re looking to improve.

What do you need?

Step 1 of 3

  • Custom websitesClear services. Easier inquiries.
  • Useful job contentContent that supports search and trust.
  • Local visibilityStronger visibility in Google and Maps.
Audit-led SEOFind issues. Make improvements.
Google Business ProfileA stronger local foundation.
Websites that workClear services. Easier inquiries.
Based in YumaArizona & Southern California.

Google reviews

27 reviews. All 5 stars.

What our customers say about working with us — publicly and verifiably on Google.

5.0/5

Based on 27 Google reviews

View on Google
“He put together a strategy and followed through with it.”
Nick RobertsonGoogle review
“We couldn’t be happier with the website, the SEO results, and the overall experience.”
Lindsey DurhamGoogle review
“The design is beautiful, professional, and incredibly functional.”
Krista DucharmeGoogle review
“The final website looks fantastic, functions flawlessly, and truly represents our company and brand.”
Danny MulcahyGoogle review
“The whole process was easy, communication was clear, and everything came together better than I expected.”
Ismael PenaGoogle review
“The final product is polished, user‑friendly, and perfectly aligned with my goals.”
Suzi HarrisGoogle review
“The site looks better, works better, and is much easier for customers to navigate.”
FiberwerX SalesGoogle review
“The communication, design, and their build process were all top-notch.”
Steve HaxtonGoogle review

What we do

Web design, development and marketing services

Websites for service businesses, plus the search and ad work that brings in customers.

All services

Our work

Recent websites and client stories

Client stories

Fiberwerx homepage on desktop, with a vehicle selector above an off-road truck

Case study · Automotive ecommerce

Fiberwerx

A Shopify shopping experience organized around vehicle fitment and a restructured aftermarket parts catalog.

Rhino Custom Builds homepage on desktop, with an outfitted off-road truck and a quote button

Case study · Automotive customization

Rhino Custom Builds

A custom truck shop website connecting product discovery with installation and consultation.

More websites we’ve built

Haxton Masonry homepage on desktop, with an aerial photo of a completed commercial building

Masonry

Haxton Masonry

A masonry website organized around services, completed work and a clear path to request information.

Extreme Clean homepage on desktop, with booking and division buttons over a dark vehicle photo

Automotive detailing, washing and protection

Extreme Clean

An automotive-service website organized around detailing, washing and vehicle protection.

Orange County Diesel homepage on desktop, with a vehicle parts finder and a shop-by-category grid

Diesel automotive parts

Orange County Diesel

A Shopify store organized around diesel performance parts, vehicle fitment and product categories.

Falcon Truck Bodies homepage on desktop, with a white service truck on a dark background

Industrial truck bodies

Falcon Truck Bodies

An industrial website presenting truck bodies, product categories and dealer inquiries.

Johnston Tractor homepage on desktop, with an earthwork and site preparation headline over a soil photo

Equipment

Johnston Tractor Inc

An equipment-business website that brings products, services and company information together.

Meet the founder

Work directly with Greg

GSL Design is a Yuma-based studio led by Greg Loring. Greg began building websites in 2003 and founded GSL Design in 2004.

Greg is your direct contact for the brief, design and review process. Website design, web development and local SEO are planned together, starting with your business and what the website needs to support.

More about GSL Design
About GSL Design · 44-second video

Find your fit

Website packages and pricing

Choose a streamlined start or an original design. Every build begins with a clear scope and approval process.

Custom Design

Custom landing page

One focused page, designed around one clear goal.

From$1,500

One-time payment

or pay monthly

From $149 / month

12-month term, including hosting

Final scope confirmed before work begins.


  • Original page design & structure
  • Messaging built around your offer
  • Mobile-first development
  • Forms & conversion tracking
  • SEO foundations included
Custom Design

Custom business site

More room for your services, story, and next stage.

From$3,500

One-time payment

or pay monthly

From $299 / month

18-month term, includes maintenance

Final scope confirmed before work begins.


  • Original design across multiple pages
  • Service & company page structure
  • Content and customer journey planning
  • Integrations matched to your needs
  • SEO foundations included

What happens next

From first message to launch.

  1. 1. Project Brief

    After you reach out, we’ll ask a few focused questions about your goals, audience, timeline, budget and what the site needs to do.

  2. 2. Strategy Call

    We’ll talk through the project, clarify the best path forward and decide whether Quick Launch, a landing page or a custom business site makes the most sense.

  3. 3. Design & Build

    Once the quote is approved, we’ll design and build the site with clear progress updates and review points along the way.

  4. 4. Launch & Support

    After approval, the site goes live. We’ll help with launch details, tracking, performance and support after handoff, as agreed in your scope.

Custom builds: typically 4–6 weeks.

Larger websites and ecommerce builds typically take 6–8 weeks. Your project timeline is confirmed with the scope.

Quick Launch: 3–5 business days of production.

Production starts once complete materials and the deposit are received. Client review and payment delays extend delivery.

Arizona & Southern California

Where we work

Based in Yuma and serving businesses throughout Arizona and Southern California, including the Phoenix metro and San Diego.

See Yuma web design, web design across Arizona or all service areas.

FAQ

Frequently asked questions

Costs, timelines and how a project works. Anything else, we’re happy to talk through.

See all questions
What does a website cost?

Compare the proposed website packages, published care plans and separately scoped services on our pricing page. Final scope and payment terms are confirmed before work starts.

What is Quick Launch?

It is a semi-custom website built from one of four finished designs with your branding and approved content. Production is 3–5 business days after complete materials and deposit, with review delays additional.

Can we approve the design before development?

Yes. Content approval comes first, then branding and design/layout approval, then development. You also review the completed website before launch or handoff.

What platforms do you work with?

Our work includes WordPress, Shopify and custom website development. The platform and hosting approach are chosen around publishing needs and the agreed features.

Will we work directly with Greg?

Yes. Greg is your direct contact for the brief, design and review process.

Is SEO included?

Website SEO foundations and basic analytics are included in the proposed build scope. Ongoing SEO, managed FieldPins, broader Business Profile work and ad tracking are separately scoped.

Can you improve our existing site’s SEO?

Yes. We can review the current site and scope technical fixes, service content and Google Business Profile optimization.

Where should our business start?

If the current website is usable, begin with an SEO or website review. If you need a straightforward new site, consider Quick Launch. Choose Custom Launch for original structure, design or broader requirements.

Can we host the site elsewhere?

We can agree on a compatible file or code handoff. Static websites and server-based applications have different hosting requirements, so we confirm the plan before development.

Do you work outside Yuma?

Yes. We work with businesses across Arizona and Southern California, including Phoenix Metro, San Diego and Riverside County.

Where do you
want to grow?

Tell us about your business and what you need from your website. We’ll reply with a clear next step.

Start a project

Prefer to talk? Call (928) 235-4883 or request a call.

Looking for search help? Start an SEO review.

GSL Design

Your next step

Let’s build
what’s next.

Tell us where your business is today. We’ll help you choose the right website or local SEO service.

Tell us about your project

Prefer to talk it through?

Book a free consultation with Greg.

Request a call

Yuma-based. Working across Arizona & Southern California.

Phoenix MetroSan DiegoRiverside, CA