01
The scope is agreed first
Before anything is built, we agree on what the site includes. You approve the content, then the design, before development starts.
About GSL Design
Building websites since 2003.
Still the person you talk to.
GSL Design is a small web design and local SEO studio in Yuma, Arizona, led by Greg Loring. You work with Greg directly, from the first conversation through launch.
- 2003Building websites since
- 2004GSL Design founded
- 5.0★27 Google reviews
- 1Need
- 2Project
- 3Contact
How can we help?
Tell us what you’re looking to improve.
Where are you at right now?
How can we reach you?
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Step 1 of 3
Our story
Twenty-plus years in.
Still hands-on.
Greg Loring built his first websites in 2003 and founded GSL Design in 2004. For most of the years since, the studio was based in San Diego. Along the way the work has covered service companies, online stores, manufacturers and medical practices.
After years in San Diego, GSL Design relocated to Yuma in 2024 and now serves businesses across Arizona and Southern California, with a growing focus on the Phoenix metro.
The tools have changed many times since 2003. The job hasn’t: make it obvious what a business does, make it easy to get in touch, and make sure the right customers can find it. That’s why website design, web development and local SEO are planned together here, starting with your business and what the website needs to do.
Working with GSL
Working with GSL.
What you can expect.
A small studio on purpose. Fewer handoffs, clearer decisions, and one person accountable for the result.
02
Design, build and SEO in one plan
Page structure, the build and local search are planned together, so the site you approve is already set up for the searches your customers make.
03
Help after launch
Launch with our help or take a compatible handoff. Updates, backups and content changes are available through a care plan scoped to your site.
Services & industries
Website design first.
Marketing that supports it.
Most projects start with a new or rebuilt website. The rest is there when the site needs it.
What we do
Who we work with
- Real estate agents. IDX websites, neighborhood pages and lead follow-up.
- Local service businesses. Contractors, plumbers, pool, pest and home services.
- Medical practices. Websites for clinics and medical groups.
- Automotive & truck shops. Truck bodies, diesel repair and custom builds.
We build our own tools, too.
FieldPins is GSL Design’s own software. It turns your crew’s job check-ins into local content for your website, so the work you already do supports how customers find you.
Client work
Recent work.
In our clients’ words.
5.0 on Google from 27 reviews · View on Google
RD Hydrojet Plumbing & Drain East
“Greg built us a much stronger website for both search visibility and conversions. We’ve already started noticing more calls coming in from ChatGPT and other search sources, and the site feels much better aligned with our services and service areas.”
Ryan DurhamRD Hydrojet Plumbing & Drain East
Website design & SEO
Read the case study
Rhino Custom Builds
“The new site feels more professional, guides customers much better, and has helped us get significantly more conversions from the traffic we already had.”
Jude MoyalRhino Custom Builds
Website redesign
Read the case study
Fiberwerx
“Greg rebuilt our Shopify store around how customers actually shop, by vehicle. The new site surfaces fitment information exactly where customers need it, which has made the whole browsing experience feel more intuitive.”
Lucas LoteroFiberwerx
Shopify & ecommerce
Read the case studyCloser to home, we’ve built sites for Yuma businesses including Baig Medical Group, Sunshine Herbs and Bug Out Pest Control.
Before you start
Before you reach out.
A few answers.
Will we work directly with Greg?
Yes. Greg is your direct contact for the brief, design and review process. Projects run by Google Meet, phone and shared reviews. If a project needs an in-person visit, Greg can make the trip.
How long has GSL Design been in business?
Greg began building websites in 2003 and founded GSL Design in 2004.
Do you only work with businesses in Yuma?
No. We’re based in Yuma and work with businesses across Arizona and Southern California, including the Phoenix metro, San Diego and Riverside County.
What platforms do you work with?
Our work includes WordPress, Shopify and custom website development. The platform and hosting approach are chosen around your publishing needs and the agreed features.
Can you improve our existing website instead of replacing it?
What happens after launch?
You can launch with our help or receive a compatible handoff of the site. Ongoing care, SEO and FieldPins are scoped separately if you want them.
Tell us about your business.
We’ll show you the next step.
Share what you do, where you work and what you want the website to do. We’ll reply with a clear next step.