Fiberwerx
Make a complex aftermarket catalog easier to shop by vehicle fitment, so customers can quickly identify what fits their truck and buy with confidence.
www.fiberwerx.com
Overview
Fiberwerx is an El Cajon-based manufacturer of fiberglass and carbon fiber products for the off-road and aftermarket vehicle industry. Race bodies, dashes, accessories, and performance parts — built for trucks and desert racing applications, sold through their Shopify storefront and through a dealer network.
The previous site had traffic and a solid catalog. What it didn't have was a way for customers to confidently answer the one question that matters when shopping vehicle-specific parts: will this actually fit my truck? Fitment information was buried and inconsistent, and customers had to guess. The engagement was a UX and product-data rebuild focused on turning shopping confidence into purchase confidence.
Our Approach
Fiberwerx had traffic and a strong product catalog. What it didn't have was a way for customers to answer the one question that matters most when buying vehicle-specific parts: will this fit my truck? On the old site, fitment data was buried, inconsistent, and hard to act on while browsing. Customers had to guess. That friction slowed the path from interest to purchase and made the store feel harder to shop than it needed to be.
I reworked the site around year / make / model shopping from the ground up. First, restructured the product data so fitment information could be surfaced consistently across the entire catalog. Then built the shopping flow around it: a vehicle selector at the top of the funnel, "Fits" badges on product cards so customers get fitment confidence before clicking, and product detail pages that tell the customer directly whether a part fits their selected vehicle, doesn't fit, or needs them to choose a vehicle first.
Instead of forcing customers to interpret product compatibility on their own, the site now actively guides them.
The Result
The new experience replaced guesswork with clarity. Fitment confidence starts on the product card, not buried in a spec table. Customers see what fits their vehicle before they click, and get confirmation on the product page before they buy. The client has reported consistently positive customer feedback since launch, and the store now functions the way aftermarket ecommerce should: application-aware, decision-confident, and easier to shop.
The Outcome
Lucas Lotero, General Manager, FiberwerxGreg rebuilt our Shopify store around how customers actually shop — by vehicle. The new site surfaces fitment information exactly where customers need it, which has made the whole browsing experience feel more intuitive. Feedback from customers has been consistently positive since launch.
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