Google & Meta Ads

Paid ad campaigns built to send the right traffic to the right page.

I help Yuma businesses run Google, Facebook, and Instagram campaigns with focused targeting, conversion-ready landing pages, and tracking that shows which ads are creating real leads.

  • Google Ads and Meta campaigns
  • Landing pages built to convert
  • Call, form, and conversion tracking
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What are Google and Meta ads?

Google and Meta ads help your business get in front of people faster than organic search alone. Google Ads captures high-intent searches from people actively looking for your services. Meta ads reach people on Facebook and Instagram based on location, interests, behavior, and retargeting.

For Yuma businesses, paid ads work best when the campaign, landing page, offer, and tracking are built together. Sending clicks to a generic homepage usually wastes budget. A focused campaign should match the search or audience with a page designed to answer questions and create action.

At GSL Design, paid ad campaigns can include Google Ads setup, Meta campaign setup, landing page design, audience targeting, conversion tracking, retargeting, and ongoing optimization based on real lead data.

What makes paid ads work.

  • High-Intent Search Traffic

    Google Ads helps you show up when people are actively searching for your service and ready to compare options.

  • Local Audience Targeting

    Meta ads can reach people in your service area based on location, interests, behavior, and engagement.

  • Landing Pages That Match the Ad

    Each campaign should send visitors to a focused page that matches the offer, answers objections, and makes the next step clear.

  • Conversion Tracking

    Calls, forms, clicks, and booked appointments should be tracked so you know which campaigns are producing real opportunities.

  • Retargeting

    People who visited but did not convert can be brought back with follow-up ads and a clearer next step.

  • Ongoing Optimization

    Ads need regular review. Keywords, audiences, budgets, creative, and landing pages improve as real data comes in.

My paid ads process.

The process connects strategy, creative, landing pages, and tracking so the campaign is built around measurable leads.

  1. Campaign Discovery

    We review your offer, audience, service area, budget, competitors, and what counts as a qualified lead.

  2. Channel Strategy

    I recommend the right mix of Google Ads, Facebook, Instagram, retargeting, or landing pages based on your goals.

  3. Landing Page Plan

    The campaign gets a focused page or page section designed around the ad message, objections, trust signals, and call to action.

  4. Campaign Setup

    Keywords, audiences, ad copy, creative, budgets, conversion actions, and tracking are configured before launch.

  5. Launch & Monitor

    The campaign goes live with close monitoring so early issues, wasted spend, or tracking gaps can be corrected quickly.

  6. Optimize & Report

    I review search terms, audiences, conversion data, costs, and landing page performance to improve the campaign over time.

What your campaign can include.

  • Google Search campaigns
  • Facebook and Instagram campaigns
  • Local service-area targeting
  • Retargeting audiences
  • Ad copy and creative direction
  • Landing page design
  • Call and form tracking
  • GA4 and GTM setup
  • Conversion reporting
  • Budget and keyword optimization
  • Offer and CTA testing
  • Ongoing campaign management

Google & Meta Ads FAQ

A minimum effective budget for local service campaigns is typically $500–$1,500/month in ad spend, plus management. I'll set expectations before you commit a dollar, and you'll see transparent reporting on where the budget actually goes.

Full management. I build the campaigns, write ad copy, design the landing pages, monitor performance, and optimize over time. You get a monthly report with clear metrics: cost per lead, cost per acquisition, and budget pacing.

Not always, but often. Paid traffic works best when it lands on a focused page built around the campaign offer. I'll assess your current site and recommend the best path: a campaign-specific landing page, a new section, or a refresh.

Qualified leads you can follow up with — calls, form fills, and booked appointments. I track conversions, cost per lead, and audience or keyword performance, then share monthly reports focused on what is actually creating opportunities.

Yes. No long-term contracts. Month-to-month with 30 days' notice. If the work is creating leads, clients stay; if it isn't, contracts shouldn't be the reason.

Ready to make your ad budget work harder?

Let's build a paid ads system with focused targeting, stronger landing pages, and tracking that shows where your best leads come from.

Book a paid ads review
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