A Business Profile set up for your trade
The right primary and secondary categories, every service listed, service areas drawn to match where you work, and job photos added as you go. See Google Business Profile optimization.
Contractor SEO
SEO for Contractors & Home‑Service Businesses
You offer a dozen services across a dozen towns, and customers search for each one separately. We build the pages, Business Profile and reviews that put your company in front of them for each job, in each town, and we show you every month what changed.
- 1st at 44 of 49 grid pointsRD Hydrojet, hydro jetting (Local Falcon, Oct 1, 2026).
- Monthly reportingRankings, calls and form fills.
- 5.0 on GoogleFrom 27 Google reviews.
- 1Need
- 2Project
- 3Contact
How can we help?
Tell us what you’re looking to improve.
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Step 1 of 3
Signs it’s time
Signs your trade business is missing local calls
The same three competitors get the map calls
Search your main service and your town. If the same three names fill the map every time and yours isn’t one, they’re answering the calls you should be getting.
Your services share one page
When every service is a bullet on one page, Google can’t tell which job you want to rank for, and neither can the customer.
You work in ten towns but show up in one
Most contractors rank near the shop and disappear a few miles out, even in the towns where they do the most work.
Busy season comes and goes without extra calls
When demand jumps, the companies already ranking take the extra work. SEO has to be in place before the season, not during it.
What’s included
SEO built around how people hire a contractor
Contractor SEO uses the same building blocks as our local SEO services, arranged around the way trade customers search: by job, by town, and often in a hurry.
A page for every service you want more of
One focused page per service, written the way customers describe the job, so each one can rank on its own.
Town coverage without spam pages
Pages for the towns where you do real work, built around jobs there. No pages for places you don’t serve.
Reviews after every job
On Professional and Growth plans, we set up your review link, QR code and text templates, show your crew when to ask every customer after the job, and help you respond. You send the requests.
Job content from the field
FieldPins, our own tool, turns photos of finished jobs into website content tagged by service and town. It’s an add-on, quoted with your SEO plan.
Technical fixes and call tracking
Speed, mobile, indexing and schema fixed, plus tracking so you can see which pages and towns bring calls.
Your page plan
Services times towns. The page plan for service‑area businesses.
A roofer with five services and eight towns has forty searches to win, not one. We don’t build forty thin pages. We build a plan:
| Layer | What it covers | When we build it |
|---|---|---|
| Service pages | One page per service, for the whole area you cover | First, for the services you want more of |
| Town pages | One page per town where you do steady work, with jobs, reviews and details from there | Next, for your best towns |
| Service-in-town pages | A specific service in a specific town, only where you have real jobs to show | Only where demand and proof justify it |
| Job content | Finished jobs tagged by service and town, adding fresh proof every month | Ongoing, with FieldPins or your own posts |
Emergency searches
“Burst pipe”, “no AC” and “power out” searches happen at all hours and go to whoever looks ready to answer. That means accurate hours on your Business Profile, a call button above the fold, and pages that say plainly when you take emergency calls.
Seasonal demand
AC repair peaks in summer, heating and roofing before winter storms. We publish and update seasonal pages and Business Profile posts a few weeks ahead of the rush, so you’re already visible when it starts.
Results
Contractor SEO results. Dated and measured.
RD Hydrojet · Murrieta & Temecula, CA
A plumbing, drain, heating and air company covering Southwest Riverside County.
- 1st
- at 44 of 49 grid points for “hydro jetting” (average map rank 1.5)
- Top 3
- at 34 of 49 points for “drain cleaning” (average map rank 3.3)
- 1st
- in the map pack for “hydrojetting temecula”, and on page one organically
Local Falcon scans dated October 1, 2026, grid centered on the shop in Murrieta. Rankings vary by where someone searches and change over time.
See the RD Hydrojet case study
RD Hydrojet Plumbing, Drain, Heating & Air
A service website and documented FieldPins job-content workflow for Southwest Riverside County.
Results depend on your trade, your towns and your competitors. We report what we measure, and we don’t promise positions.
You work directly with Greg, who runs the audits, the scans and the reports himself.
Start a projectEvery month
What a month of contractor SEO looks like
Contractor SEO is ongoing work. A typical month includes:
- Business Profile posts and job photos for your top services
- A new or improved service or town page (Professional and Growth plans)
- Seasonal updates ahead of your busy months
- Review requests and response help (Professional and Growth plans)
- Technical checks and fixes
- Map grid rank tracking across the towns you serve
- A plain-English monthly report: rankings, traffic, form fills, and calls where call tracking is set up
Your plan
It starts with an audit of your site, profile and rankings.
Monthly pricing
Plans from $149/mo.
Every plan starts with an audit of your site, Business Profile and rankings, included in your first month. 3-month minimum, then month to month.
Process
How contractor SEO works with us. Four clear steps.
You have one point of contact from the first call to launch, and you always know what happens next.
- 01
Audit
We review your website, Business Profile, reviews and rankings for each main service across the towns you cover.
- 02
Page plan
You get a service-by-town plan: which pages to build or fix first, based on the jobs you want and where you can win.
- 03
Build & fix
We fix technical issues, sharpen your profile, and build service and town pages in the order the plan sets.
- 04
Track & report
Monthly grid scans in your key towns and a plain-English report, then we adjust the plan for the next month.
Business Profile and technical fixes often show movement within a few months. Ranking for competitive services in larger towns takes longer.
Google reviews
27 Google reviews. All 5 stars.
What business owners say about working with GSL Design.
“He put together a strategy and followed through with it.”
Nick RobertsonGoogle review
“We couldn’t be happier with the website, the SEO results, and the overall experience.”
Lindsey DurhamGoogle review
“The design is beautiful, professional, and incredibly functional.”
Krista DucharmeGoogle review
“The final website looks fantastic, functions flawlessly, and truly represents our company and brand.”
Danny MulcahyGoogle review
“The whole process was easy, communication was clear, and everything came together better than I expected.”
Ismael PenaGoogle review
“The final product is polished, user‑friendly, and perfectly aligned with my goals.”
Suzi HarrisGoogle review
“The site looks better, works better, and is much easier for customers to navigate.”
FiberwerX SalesGoogle review
“The communication, design, and their build process were all top-notch.”
Steve HaxtonGoogle review
FAQ
Contractor SEO questions
The questions trade business owners ask before SEO work starts.
Local SEO for contractorsTypes of contractor digital marketingWhat is SEO?How is contractor SEO different from regular local SEO?
The tools are the same. The plan is different: contractors usually sell many services across many towns, with emergency and seasonal swings, so the page plan and reporting are built around services and towns rather than one location.
Which trades do you work with?
Plumbing, HVAC, electrical, roofing, landscaping, pest control, pool service, masonry and other home-service businesses. Plumbing companies can also see plumbing SEO.
How much does contractor SEO cost?
Plans start at $149 a month. Local Starter ($149/mo) covers one city, Local Professional ($349/mo) covers up to three, and Local Growth (from $749/mo) covers up to six. Every plan starts with an audit, included in your first month, with a 3-month minimum, then month to month.
How many towns can you cover?
Up to six on Local Growth. If you work in more, we start with the towns that bring the most profitable jobs and add others as pages and rankings build.
How long until I see more calls?
Profile and technical fixes can show movement within a few months. New service and town pages take longer to rank, especially in competitive towns. Your monthly report shows what moved.
Can SEO help with emergency calls?
Yes, if the basics are right: accurate hours, a call button that’s easy to find, and pages that say when you take emergency work. We set those up first.
Do I need a new website first?
Not always. Many sites can be fixed. If yours is slow, hard to use on a phone or has no service pages, see contractor website design.
Do you guarantee rankings?
No. Google decides rankings, and map results change with where the customer searches. We guarantee the work, the scans and an honest report every month.
Ready to show up in every town you serve?
Start with an audit of your website, Business Profile and rankings across your service area. We’ll show you which services and towns to win first.
Start a project
Prefer to talk? Call or text (928) 235-4883.
Based in Yuma, serving businesses throughout Arizona and Southern California. Service areas