Rhino Custom Builds

Rhino Custom Builds had the traffic but not the conversions. The site was built like a parts catalog when the real business is consultative — installation, spray-on liners, window tinting, protective coatings, fleet upfitting, and full custom vehicle outfitting. Customers weren't just shopping for accessories; they needed guidance on fitment, installation planning, and scheduling. The old site didn't support that journey. Browsers stayed browsers. Service work stayed buried.

I redesigned the full homepage and UX around how Rhino actually sells. The service side of the business got elevated to match the product side. Product exploration and installation booking became connected flows, not separate dead ends. Hierarchy, trust signals, and conversion paths were rebuilt from the ground up — every page guides the visitor toward a clear next step instead of leaving them to self-navigate a catalog.

The redesign repositioned Rhino as what it actually is: a hands-on custom truck and fleet build shop with professional installation — not just a storefront listing parts. The new site leads with proof points that match the real business: 35+ years in business, 4,200+ installs completed, certified installers, lifetime warranty, and a 4.9★ Google rating, all from their San Diego shop.