Search intent targeting
Ads shown to people actively searching for your services in the areas you serve.
Google & Meta ads
Google Ads Management for Local Businesses
As your Google Ads agency, we run Google Search and Meta campaigns with an agreed budget, conversion tracking, and landing pages that match the ad, so you know what you’re paying for and what it brings in.
- Google Search & MetaSearch, Facebook and Instagram.
- Calls and forms trackedSo you see cost per lead.
- 5.0 on GoogleFrom 27 Google reviews.
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- 3Contact
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Step 1 of 3
Signs it’s time
Signs your ad budget is being wasted
You’re paying for the wrong searches
Without negative keywords and tight targeting, ads show for searches that will never become customers.
Clicks go to your homepage
Sending ad traffic to a general page wastes clicks. A matching landing page turns more of them into leads.
You can’t tell which ads bring calls
If calls and form fills aren’t tracked, you’re guessing which campaigns are worth the money.
Nobody is managing the account
Campaigns left on autopilot drift. Bids, budgets and search terms need regular attention.
How it works
Where your ads show up when locals search
When someone nearby searches for what you offer, Google shows three kinds of results. Sponsored ads come first, then the map pack, then the regular organic listings. Google Ads puts your business in that top spot right away, for the searches you choose and inside the service area you set. You don’t pay just to appear there. You pay when someone clicks to call or visit your site. We build each campaign around the searches that bring paying customers, block the clicks that waste money, and send every visitor to a page designed to turn them into a lead.
Strategy
Campaigns built around strategy,
not guesswork
Negative keywords
Ongoing search term reviews to cut wasted spend on irrelevant searches.
Ads that match the page
Every campaign points to a landing page with the same offer and message.
Call and form tracking
Conversions tracked in Google Ads and Analytics, so you can see cost per lead, not just clicks.
Meta audiences and creative
Facebook and Instagram campaigns built around your audience, offer and approved creative.
PPC management and budget control
An agreed monthly budget, location and schedule settings, so spend stays where it should.
Channels
Google Search ads vs. Meta ads
On smaller screens, scroll horizontally to compare all columns. Keyboard: focus the table region and use the arrow keys.
| Compare | Google Search ads | Meta ads (Facebook & Instagram) |
|---|---|---|
| Reaches | People searching for your service right now | People who match your audience, before they search |
| Best for | Urgent and high-intent services, quote requests | Offers, promotions, awareness, retargeting |
| You pay | Per click | Per impression or click |
| Needs | Keywords, landing page, tracking | Audience, creative, landing page, tracking |
Most local service businesses start with Google Search, then add Meta to reach people before they need you.
Attribution can be incomplete; no reach, lead volume or return is promised.
What you pay
What you pay: ad spend vs. management
Ad spend
Goes directly to Google or Meta, billed to your own card in your own account.
Management fee
Pays for setup, optimization, tracking and reporting.
You own your ad accounts. If we ever part ways, your accounts, data and history stay with you.
Ad results vary with your market, budget and offer. We don’t promise lead volume or return, and we report exactly what we measure.
Every month
What we do each month
Campaigns need regular attention. Here’s what a typical month includes.
- Search term reviews and negative keywords
- Bid, budget and schedule adjustments
- Ad copy testing
- Landing page and conversion checks
- Call and form tracking review
- A monthly report: spend, clicks, calls, form fills and cost per lead
Your plan
An agreed budget, offer and definition of a lead.
Process
How campaigns get started. Four clear steps.
You have one point of contact from the first call to launch, and you always know what happens next.
- 01
Plan
We define your offer, audience, service area and budget, and agree on what counts as a lead.
- 02
Prepare
We set up or audit your accounts, write the ads, build or fix the landing page, and install conversion tracking.
- 03
Launch
Campaigns go live, and we check that every call and form is tracked correctly.
- 04
Refine
We review search terms, spend and lead quality, then adjust the campaigns every month.
Google reviews
27 Google reviews. All 5 stars.
What business owners say about working with GSL Design.
“He put together a strategy and followed through with it.”
Nick RobertsonGoogle review
“We couldn’t be happier with the website, the SEO results, and the overall experience.”
Lindsey DurhamGoogle review
“The design is beautiful, professional, and incredibly functional.”
Krista DucharmeGoogle review
“The final website looks fantastic, functions flawlessly, and truly represents our company and brand.”
Danny MulcahyGoogle review
“The whole process was easy, communication was clear, and everything came together better than I expected.”
Ismael PenaGoogle review
“The final product is polished, user‑friendly, and perfectly aligned with my goals.”
Suzi HarrisGoogle review
“The site looks better, works better, and is much easier for customers to navigate.”
FiberwerX SalesGoogle review
“The communication, design, and their build process were all top-notch.”
Steve HaxtonGoogle review
FAQ
Google Ads questions.
Clear answers.
The questions we hear most before a campaign starts.
Types of contractor digital marketingFrom Google to conversionWhat is SEO?How much should I spend on Google Ads?
It depends on your market and how much a lead is worth to you. We’ll recommend a starting budget during planning.
How much does Google Ads management cost?
PPC management is billed separately from ad spend. Ad spend goes directly to Google or Meta.
Do I own my Google Ads account?
Yes. Campaigns run in your account, billed to your card. You keep full access and history.
Do I need a landing page?
Usually, yes. A page that matches the ad turns more clicks into leads than a homepage. We can build one with our landing page design service.
How fast will I see results?
Ads can bring clicks and calls within days of launch. The first month or two is spent refining keywords and budgets based on real data.
Should I run Google Ads or invest in SEO?
Ads bring leads now while you pay per click. Local SEO builds visibility that keeps working. Many businesses run both.
Do you work outside Yuma?
Yes. Campaigns are managed remotely for businesses across Arizona and Southern California.
Ready to make every ad dollar count?
Tell us about your offer, service area and budget. We’ll review your current setup and send a clear plan.
Start a project
Prefer to talk? Call or text (928) 235-4883.
Based in Yuma, serving Arizona and Southern California: Yuma website design · Arizona · Scottsdale · service areas.