Designed for your trade, not a template
The layout, photos and wording fit the work you do and the customers you want more of. No shared themes.
Websites for contractors
Contractor Website Design for Trades and Home‑Service Businesses
Your customers decide who to call in a few seconds on a phone. We build contractor websites that show your best work, list every service you offer and every town you cover, and put the call or quote button one tap away. Designed and built by GSL Design in Yuma, Arizona.
- 20+ yearsBuilding websites since 2003.
- 4–6 week buildsFor most contractor sites.
- 5.0 on GoogleFrom 27 Google reviews.
- 1Need
- 2Project
- 3Contact
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Tell us what you’re looking to improve.
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Step 1 of 3
Signs it’s time
Signs your contractor website is costing you jobs
It doesn’t look like the quality of your work
Your crews do careful work. If the site looks thrown together, a homeowner assumes the job will be too, and calls the next company on the list.
Customers can’t tell what you actually do
All your services sit in one paragraph, so someone looking for a water heater install or a panel upgrade isn’t sure you do it.
It never says which towns you cover
A customer two towns over can’t tell if you’ll come to them. A clear service-area list answers that before they have to ask.
Calling you takes too many taps
When the phone number is buried or the quote form asks for everything, people give up and call whoever made it easy.
What you get
Built around how customers hire a contractor
People hiring a contractor want three answers fast: do you do this job, do you work in my area, and can I trust you. Every page we plan answers those first. For our full design approach, see custom website design.
Quick on a phone, even in a driveway
Pages load fast on a weak signal, buttons are big enough for a thumb, and the number is always on screen.
Reviews, licensing and guarantees up front
Your Google reviews, license details and warranty terms sit where customers look before they call, not on a page nobody opens.
Easy for your office to keep current
Built on WordPress, so you or your office manager can update services, photos and hours without calling us.
SEO foundations from launch
Clean structure, titles, schema and Search Console from day one. Competing for the top spots in your area is ongoing work: that’s contractor SEO.
Fresh job content with FieldPins
FieldPins, our own job-content tool, turns photos of finished jobs into pages that show the work you do in each town. Available as an add-on once your site is live.
Built for the trades
What a contractor site needs that a generic site doesn’t
A generic business site has a home page, an about page and a contact form. A contractor site has to do more, because your customers search by job and by town. These are the four pieces we build into every one.
| What the site needs | Why it matters for a contractor | What we build |
|---|---|---|
| A page for every service | People search for the job (“drain cleaning”, “roof repair”), not your company name. One page per service gives each job a chance to rank and convert. | Service pages written the way customers describe the job, each with its own call button and quote path. |
| Service-area pages | Customers want to know you come to them. Google wants proof you work there. | Pages for the towns you really serve, built around jobs you’ve done there. No copy-paste city lists. |
| A job gallery | Before-and-after photos do more selling than any paragraph. | A gallery organized by service and area that your office can add to from a phone. |
| A quote and call path | Contractor leads are often urgent. Every extra field or tap loses some of them. | Tap-to-call on every screen, a short quote form, and tracking so you know which pages bring calls. |
Trades we build for
Plumbing: drain, water heater and repipe pages, with emergency calls front and center. For ranking work, see plumbing SEO.
HVAC: repair, install and maintenance pages that change emphasis with the season.
Electrical: panel upgrades, EV chargers and service calls, each with its own page.
Roofing: repair, replacement and inspections, with storm-season calls in mind.
Landscaping and outdoor: design-build, maintenance, pools and awnings, sold with photos.
Pool service: cleaning, repair and equipment pages, plus the neighborhoods on your route and recurring service plans.
Pest control: a page for each pest and each town, plus plan or membership pricing.
Masonry, concrete and remodeling: project galleries that show finish and scale.
Our work
Contractor websites we’ve built
Recent sites for trade and home-service businesses, each labeled with where the business works.
RD Hydrojet Plumbing & Drain East, East San Diego County
Service and service-area content with a clear estimate path.
Bug Out Pest Control, Yuma
A 27-page site for a family-owned pest control company: a page for every pest and every town it serves in Yuma County, membership pricing and a lead form built for calls.
Rhino Custom Builds, San Diego
A truck and off-road shop site connecting products with installation and consultation.
What’s included
What’s included in your contractor website
Your fixed-price proposal lists every page, feature and integration before we start. Extras like photography, logo work or ongoing SEO are agreed up front, never added to the invoice later.
- Custom design for desktop, tablet and phone
- A page for each service you want more of
- Service-area pages for the towns you cover
- Job gallery organized by service and area
- Quote or estimate form, tap-to-call and click-to-text
- Reviews, license and warranty details placed where customers look
- Technical SEO setup: titles, meta, schema, sitemap, Search Console
- Call and form tracking
- Training so your office can update the site
Your proposal
A fixed-price proposal, agreed before we build.
Quick Launch
Semi-custom website
A professional start, without a long design process.
Only$999
One-time payment
or pay monthly
$99 / month
12-month term, including hostingMonthly payments begin once your site is live.
- Choose from four finished designs
- Your logo, colors, photos & content
- Mobile layout & contact form
- SEO setup, Search Console & basic analytics
- One design revision
- One 30-minute call at any stage
Custom Design
Custom landing page
One focused page, designed around one clear goal.
From$1,500
One-time payment
or pay monthly
From $149 / month
12-month term, including hostingFinal scope confirmed before work begins.
- Original page design & structure
- Messaging built around your offer
- Mobile-first development
- Forms & conversion tracking
- SEO foundations included
Custom Design
Custom business site
More room for your services, story, and next stage.
From$3,500
One-time payment
or pay monthly
From $299 / month
18-month term, includes maintenanceFinal scope confirmed before work begins.
- Original design across multiple pages
- Service & company page structure
- Content and customer journey planning
- Integrations matched to your needs
- SEO foundations included
Need to be online this week? Quick Launch gets a contractor site live in 3–5 business days with one of four finished designs.
Process
How a contractor website project works. Four clear steps.
You have one point of contact from the first call to launch, and you always know what happens next.
- 01
Strategy call
We talk through your trade, the jobs you want more of, the towns you cover and how leads reach you today. You get a fixed-price proposal.
- 02
Services, areas & wireframes
We list every service and service area with you, gather job photos, then write the pages and plan the layout before design starts.
- 03
Design & development
You approve the design for your key pages, then we build on WordPress with your call buttons, forms and tracking in place.
- 04
Launch & handoff
We test every page, form and phone link on real phones, launch, and show your office how to add jobs and photos. Prefer us to handle updates? Add a care plan.
Most contractor sites take 4–6 weeks. Larger sites with many service areas take 6–8.
Google reviews
27 Google reviews. All 5 stars.
What business owners say about working with GSL Design.
“He put together a strategy and followed through with it.”
Nick RobertsonGoogle review
“We couldn’t be happier with the website, the SEO results, and the overall experience.”
Lindsey DurhamGoogle review
“The design is beautiful, professional, and incredibly functional.”
Krista DucharmeGoogle review
“The final website looks fantastic, functions flawlessly, and truly represents our company and brand.”
Danny MulcahyGoogle review
“The whole process was easy, communication was clear, and everything came together better than I expected.”
Ismael PenaGoogle review
“The final product is polished, user‑friendly, and perfectly aligned with my goals.”
Suzi HarrisGoogle review
“The site looks better, works better, and is much easier for customers to navigate.”
FiberwerX SalesGoogle review
“The communication, design, and their build process were all top-notch.”
Steve HaxtonGoogle review
FAQ
Contractor website questions
The questions trade business owners ask before a project.
Contractor website design mistakes that kill your leadsHow contractors should list services on their websiteElectrician website designHow much does a contractor website cost?
It depends on how many services and service areas you need pages for, and how much writing we do. The price box above shows our packages, and every project gets a fixed-price proposal first.
Do you build websites for my trade?
Probably. We’ve built sites for plumbing, pest control, masonry, awning and pool companies and a truck and off-road shop, and the same structure works for HVAC, electrical, roofing and landscaping.
Should I have a separate page for each service?
Yes, for the services you want more of. Someone searching for “water heater replacement” wants a page about exactly that. One page per service also gives Google a clear page to rank.
Should I have a page for every town I serve?
Only for towns where you really work and can say something specific, like jobs you’ve done there. Thin pages that swap the town name get ignored by customers and by Google.
Can I add job photos myself?
Yes. The gallery is easy to update from your phone. If you’d rather have finished jobs turn into website content automatically, ask about FieldPins.
Do you handle SEO too?
Every site launches with SEO foundations. Ranking above competitors in your area is ongoing monthly work, which is our contractor SEO service. HVAC companies can read why HVAC websites need SEO.
Should I start with Quick Launch or a custom site?
Quick Launch suits a new or small operation that needs a professional site fast. A custom build suits a company with several services, several towns and a gallery worth showing off.
Can you rebuild my current contractor website?
Yes. We review what’s bringing in calls now, keep it, and rebuild the rest without losing the rankings you’ve earned. See website redesign.
Keep exploring
More for trades and home‑service businesses
Ready for a website that wins the job?
Tell us your trade, your services and the towns you cover. We’ll come back with a page plan and a fixed-price quote.
Based in Yuma, serving businesses throughout Arizona and Southern California. Service areas