Automotive project
Rhino Custom Builds
A custom truck shop website connecting product discovery with installation and consultation.
Project overview
Rhino Custom Builds is a San Diego truck and off-road shop. The project focused on presenting product choices alongside installation and custom-vehicle services.
The challenge
The website presented a product-heavy catalog while the shop’s work also involved installation, custom builds and consultation. The site needed to connect product browsing with those services.
Strategy and implementation
Present the shop’s service offering alongside products and provide a clear path to consultation and installation planning.
The homepage and user experience were reworked to make installation and custom-vehicle services visible alongside products. Product exploration, consultation and installation-booking paths were connected to reflect the shop’s consultative sales process.
Evidence and client-reported response
The client reported a 75% increase in conversions from the same traffic volume after launch.
This is a client-reported result, not an independently audited measurement. The conversion definition, baseline, comparison period, raw analytics and attribution have not been established. No causal uplift or SEO ranking claim is inferred.
Attributed client feedback
Greg completely reworked our website to better match how we actually sell — not just products, but installation and custom vehicle services too. The new site feels more professional, guides customers much better, and has helped us get significantly more conversions from the traffic we already had.
Jude Moyal, Owner, Rhino Custom Builds