There is no universal age at which a website must be replaced. Its useful life depends on whether it still supports the business, remains maintainable and lets customers complete important tasks.
A planned review is more useful than a fixed replacement schedule. Look at what has changed and which problems the current website can no longer solve well.
Business changes can matter more than age
New services, a different audience or a revised sales process can change what the website needs to explain. Review the page structure and content against those needs.
Sometimes a service page or homepage refresh is enough. A broader change in the business may call for a new structure and original design.
Check whether the platform is supported
Identify the software, hosting and maintenance responsibilities. Confirm access to the domain and website accounts. Review unsupported dependencies or difficult update processes with the person responsible for the site.
Do not assume that an old site is insecure or a new one is well maintained. The current setup and support arrangements need inspection.
Test the experience customers use
Check key service pages, navigation, phone links and forms on a phone and a larger screen. Confirm that information is current and a test inquiry reaches the right destination.
Performance diagnostics can help identify loading issues. A single score or the age of the site does not establish lost business or a need to rebuild.
Extend useful life with focused care
Keep service details and project examples current. Plan updates, backups and functional checks around the platform. Preserve useful URLs when making changes and verify the contact journey after updates.
Our website care plans define covered support. New content, broader SEO work and major redesigns should have their own agreed scope.
When should the website be rebuilt?
Consider a rebuild when the existing structure or platform prevents important changes, or when a new business brief requires a substantially different experience. The repair, refresh or rebuild guide gives a practical review process.
For a new site, compare Quick Launch and Custom Launch. Choose from the actual requirements rather than a rule that every business should replace its website after the same number of years.
